H Horeca · Seller Guide
Seller handbook

How selling on Horeca works

A plain-English walkthrough of your whole journey as a seller — from creating your account to getting paid. Every step tells you what happens, shows an example, and points to exactly where to click in your dashboard.

Your journey at a glance

Follow the arrows. Solid boxes are live today; dashed boxes are coming soon.

Step by step

The same flow, explained — with a real example and where to find it.

1

Create your seller account

Sign up as a seller from the Horeca storefront using your business email and a password. This creates your seller (vendor) account — separate from a normal shopper account.

Example“Grand Kitchen Supplies” signs up with owner@grandkitchen.in to start selling crockery to hotels.
WhereStorefront → Become a Seller.
2

Verify your email

We email you a 6-digit code (OTP). Enter it to confirm your email. After this you’re taken to your Seller Dashboard.

ExampleCode 418205 lands in your inbox; enter it and you’re in.
3

Complete your KYC

Add your business details so Horeca can verify you and pay you: GST or PAN, and your bank account + IFSC. Then submit for review.

ExampleYou enter GSTIN 27AAPFU0939F1ZV, upload the GST certificate, and add your current account for payouts.
WhereDashboard → KYC / Business profile.
4

Horeca approves your KYC

Horeca reviews and approves your account. Status moves pendingapproved. If something’s missing it’s marked rejected with a reason so you can fix and resubmit.

Only approved sellers get paid out. Editing sensitive details (GST, bank) later sends your account back to review.

5

Add your products

Create each product with its details, category, price and photos. Handy tools built into the form:

FieldWhat it does
Category → ItemPick the exact item — a helper shows what each type means.
HSN code“Verify” button checks the code is valid before you save.
Price + Bulk pricingSet the customer price, and lower prices for bigger quantities (e.g. 11–50, 51–100…).
WeightPer-unit weight — used to calculate delivery charges.
Example“Full Plate Bone China” — ₹210 each, but ₹190 for 51–100 pieces; 250 g per piece.
WhereDashboard → Products → Add product.
6

Product goes live after approval

New products start as draft/pending approval. Horeca reviews and approves them, and they turn active — now customers can see and buy them.

7

A customer places an order

When a customer buys your product, you receive it as a Purchase Order (PO) in your dashboard. Each seller in a customer’s cart gets their own PO.

WhereDashboard → Orders.
8

Accept the order

Confirm you can fulfil it. Status moves pendingaccepted.

9

Ship it

Pack the order and mark it shipped, adding a tracking number and courier name. Status → shipped.

Coming soon A shipping-partner API will create the label & tracking automatically, and you’ll upload a packed photo as proof.

10

Delivered

Once the customer receives the parcel, the order is marked delivered. The customer can confirm delivery themselves; if they don’t, it’s marked delivered automatically after 24 hours.

ExampleParcel arrives Monday 2 pm. If the customer doesn’t tap “Delivered”, the system marks it delivered by Tuesday 2 pm.

Coming soon A delivery photo as proof of hand-over.

11

Returns & refunds

A customer can request a return within 48 hours of delivery. After that the window closes. Horeca reviews each request and processes the refund; the returned item’s value is adjusted in your settlement.

Example2 of 10 plates arrive chipped — the customer requests a return next morning (within 48 hrs); those 2 are refunded and deducted from your payout.
12

Get paid — settlement

Horeca settles your earnings for delivered & paid orders. Your payout = order value minus Horeca’s platform fee minus any return chargebacks. You’ll see the breakdown and the payment reference (UTR) once paid.

Example₹50,000 delivered · −2% platform fee · −₹380 returns = ₹48,620 paid to your bank.
WhereDashboard → Settlements.

Coming soon Fully automated payouts straight to your bank.

Order & return statuses

What each label means when you see it.

placedconfirmedprocessing shippeddeliveredcancelledreturned
StatusMeaning
placed / confirmedOrder received; payment confirmed.
processingYou’ve accepted it and are preparing it.
shippedOn its way, with tracking.
deliveredReceived by the customer (confirmed or auto after 24 hrs).
returnedA return was requested and processed.

What’s coming next

We’re adding a shipping-partner integration (automatic labels, live tracking, and packed/delivery photos) and automated bank payouts. Until then, shipping is entered manually and payouts are made by Horeca against your settlement.